Elder Health Care Limited, part of the US$ 125 million Elder group, has won the globally acclaimed "Gold Award for Excellence and Business Prestige" at the Quality Summit - New York 2007 organized by the New York based Business Initiative Directions (BID). The company got the award in recognition of the continuous search for quality through on-going development and innovation.

"The International Quality Summit" every year recognizes from across the globe the commitment to quality of companies whose activities cover the top areas of industrial production and services. Current year, BID presented awards to companies from over 53 countries from all over the world for achievements in Quality and Excellence. Elder has bagged this award amongst stiff competition from various global companies. Some of the other awardees include SAFCO-IBB of Saudi Arabia, Samson of Russia, Akfa Aluminium of Uzbekistan, Agence de Telecommunications de Cote d'Ivoire of Ivory Coast to name a few.

BID which has its presence known in 173 countries around the world has created a firm ground for the implementation of an integral quality process through the technology and procedures of the QC100 total quality management. Getting this award is not only a great achievement for Elder Health Care but also represents success for India in the business world.

Elder Health Care Limited is a fast growing healthcare company in India with a diverse portfolio of Healthcare products addressing the segments of pain management, dermatology, trichology, oral care etc.

Jose E. Prieto, president and CEO of Business Initiative Directions presenting the "Gold Award for Excellence & Business Prestige" to Dr Anuj Saxena, managing director, Elder Health Care Ltd at the International B.I.D. Quality Convention New York which recognizes commitment to quality through on-going development and innovation.