Elder Pharmaceuticals Ltd, one of the fastest growing pharmaceutical companies in the country, in association with New York based Combe Inc., a global brand leader in feminine care, has launched the Vagisil range of feminine personal hygiene products today in India.

Vagisil has been a world leader in feminine care for over four decades and is the most trusted and well accepted brand in over 40 countries across the globe. Combe Inc., and Elder Pharma are introducing three key solutions to help Indian women with their feminine needs: Vagisil Anti-Itch Creme, Vagisil Intimate Feminine Wash and Vagisil Intimate Feminine Lubricant.

“The Vagisil range of feminine hygiene products has been launched in India keeping in mind growing day to day problems of women including vaginal itching, dryness, odour, irritation, burning, redness, discharge and discomfort. Until now, women have had very few to no options for getting effective and immediate relief. These problems, if left untreated, may lead to many complications in the future. The Vagisil range of products meets the needs of women by offering them a solution that immediately helps them feel more comfortable,” said Alok Saxena, joint managing director, Elder Pharma.

“The Vagisil Anti-Itch Creme is a fast acting external itch reliever that soothes irritated skin and helps reduce further irritation. And it has patented odour block technology. It contains benzocaine, a fast-acting itch reliever that works directly on the nerves to stop external feminine itching, burning and irritation. It is non–staining, greaseless and free from any synthetic colours. It soothes itchy, irritated skin, even skin irritated by wetness and forms a protective barrier to help reduce the chance of further irritation,” said Roberta Bloom, director of Product Safety and Scientific Support, Combe Inc.

“The Vagisil Intimate Feminine Wash is a hypo-allergenic formula with a unique patented odour block technology that actually keeps odour from happening. Most daily soaps contain harsh ingredients that may cause a woman’s pH to shift out of balance, leaving her natural defences weakened. Vagisil Intimate Feminine Wash was developed to be pH balanced specifically for the external vaginal area, and the soap-free formula gently cleanses without irritation even on sensitive skin. It also contains naturally soothing and moisturizing ingredients like Chamomile, Aloe & vitamin E.  It has a fresh clean fragrance while being gentle enough for daily use,” continued Bloom.

“The Vagisil Intimate Feminine Lubricant provides long–lasting relief from uncomfortable vaginal dryness. Vagisil Lubricant is a non-hormonal, non-spermicidal, pH balanced, gentle formula that feels like a woman’s own natural moisture. It contains naturally soothing and moisturising ingredients like Chamomile, Aloe and vitamin E. It is water soluble and can be used as often as a woman needs,” said Bloom.

“Whether at work, home or on the go, external vaginal discomfort causes physical stress and puts a damper on a woman's mood and confidence level. The Vagisil range of products really helps women start to feel like themselves again,” Saxena said.

Elder Pharmaceuticals has presence in niche therapeutic segments like women’s healthcare, wound care, nutraceuticals /vitamin supplements, cardiology, diabetes, dermatology, antibiotics and neurology. It is the market leader in calcium supplements, wound healing and injectable B12 vitamin.

Combe Incorporated, is a manufacturer of health and personal care products, including Vagisil feminine care products, Just For Men, and Touch of Gray hair colour products, Sea-Bond denture adhesive products, and Brylcreem, Aqua Velva and Lectric Shave men's grooming products.