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Eli Lilly launches HumaCare Junior for juvenile diabetics
Our Bureau, New Delhi | Saturday, August 2, 2003, 08:00 Hrs  [IST]

Eli Lilly has launched Humacare Junior, a service meant to help patients suffering from juvenile diabetics. As per the programme, the company is to provide, free of cost, diabetes care kits to children. The kit given to children with Type 1 diabetes would contain syringes, needles, a packet of alcohol swabs, 'Aastha'- a diabetes care magazine, a cool pouch for storing insulin and on special recommendation by the doctor a free Glucometer for monitoring the blood sugar level.

The company is also introducing education and orientation picnics in the form of summer and winter camps for these children, stated a press release.

According to Rajiv Gulati, CMD, Eli Lilly India, "The company is committed to partner towards better diabetes management in India and the launch of HumaCare Junior is another milestone in this direction."
"Through this unique service, we are creating a platform for prominent names involved in treatment of Juvenile Diabetes to come & join hands with Lilly in providing customized care-solutions for juvenile diabetics." He added.

In 2002 Lilly introduced India's first complete care service for a diabetic patient, HumaCare. The company claims that more than 6,000 doctors regularly make use of this service for the benefit of their patients.

"The huge acceptance of HumaCare has vindicated our commitment of providing unique care packages for diabetic patients in India and Humacare Junior only reaffirms that commitment." Gulati said.

HumaCare Junior will provide to juvenile diabetics, free of cost, benefits such as insulin delivery device called Humapen, lancing device, lancets all solely based on the recommendation of the doctors across the country. . The company will also provide free Insulin to extremely poor children till they attain 21 years of age.

According to Dr. Shashank Joshi, Endocrinologist and Diabetologist, "The field of Juvenile Diabetes is particularly complex. While on one hand, one has to deal to with a range of child and adolescent psychology issues, on the other there are complex social problems to counter as well". "Diabetes in kids results from the destruction of their insulin-producing organ called Pancreas and is of a different nature as compared to diabetes in adults. This destruction could result from a immune reaction or a viral infection. These patients depend on insulin for their survival", he further added.

Right from the beginning of this year, Eli Lilly has been in the forefront of providing unique patient friendly services in the field of diabetes care. First, Lilly launched HumaCare in 2002 that had been providing services to thousands of insulin using diabetic patients. Next in line was reduction in Huminsulin prices that made world-class human insulin more affordable to the diabetic patients. Now with the launch of HumaCare Junior the company has firmly established itself as the leading Diabetes care company in the country.

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