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FMRAI to submit plan for revival of public sector pharma cos
Vivek Narayanan, Chennai | Friday, June 22, 2007, 08:00 Hrs  [IST]

The Federation of Medical Representatives Association (FMRAI) will submit a detailed action plan to the government to revive the ailing public sector pharma companies in the country. The plan, which is almost ready, will be submitted next month.

The FMRAI in its proposed plan will be asking the government to bring all the public sector pharma companies under one umbrella so that it can function effectively and offer drugs at an affordable price to the consumers. The FMRAI is planning to carry out the entire procedure in a phased manner. After finalizing the plan, it will convince the government about the need to follow the action plan. It will also hold a convention in the month of November in Delhi.

The convention will be attended by experts, from the pharma industry People's Health Organisation, members of the National Rural Health Mission, and others from the Health Sector. This move is to bring to the notice of the government, the current condition of the public sector units and how they could be revived.

"It is important for the government to understand about the overall perspective of the issue. This is the reason why we are holding the convention. The plan would be presented to the government during the month of July, when the Assembly starts," said joint secretary of the FMRAI, Amitava Guha.

If the public sector companies function in the form of a cluster, it can derive a lot of benefits and thereby produce good results. By functioning as one unit, the funds would flow in easily, raw material procurement can be done at a subsidized cost, exports and imports can be done with much ease and over all a common marketing team can also be introduced, Guha said.

"Earlier, the public sector companies were competing among each other to market their products. If a common marketing team is introduced, there would not be any competition between the public sector companies. Besides, they can purchase raw materials at a cheaper price," Guha added.

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