With a view to address raising concerns due to non-communicable diseases which has almost doubled in the last decade compared to communicable diseases, Fortis healthcare in partnership with NDTV recently launched the NDTV Fortis Health4U initiative, urging people to take control of their health. Since cardiovascular diseases amongst Indians have greatly increased, through this campaign they aim to promote healthy living as a way of life, raise awareness about taking health precautions to avoid adverse health issues by acting in time.

The campaign will also educate people about the importance of precautionary measures and train them in cardiopulmonary resuscitation (CPR), so that they can be prepared to handle cardiac emergencies which can occur at any time.

It is understood that cardiac diseases are claiming 3.5 times more lives than cancer and are responsible for three times more deaths than tuberculosis in India. NDTV Fortis Health4U campaign will not only focus on prevention and lifestyle modifications but will also educate people about how timely diagnosis and CPR training can help save lives.

As a part of the initiative and lead up to the World Heart Day on September 29, cardiopulmonary resuscitation (CPR) training sessions would be organised across multiple cities. These on-site camps will train and impart a life-saving skill that is essential for people to save a life.

NDTV Fortis Health4U campaign will also showcase stories of the myriad problems arising from neglecting early signs, ignoring routine check-ups; highlight stories of patients suffering from coronary heart disease and of those born with congenital heart defects. Success stories of recovery aimed at encouraging and  counselling others would also be showcased.