GE healthcare, a unit of General Electric Company is focusing on increasing its market presence with its range of products under its 'Early Health' initiatives.

In this connection, the company made the best of the platform at the Radiological Society of North America (RSNA) conference in Chicago held recently. The efforts of the company evolved around 'Radiology Re-imagined' concept.

It launched three new products under the umbrella of its Diagnostic Imaging (DI) product line. The new products and brands were developed in response to changing market dynamics and customer feedback.

"Our vision for the future is to enable a new 'early health' model of care focused on earlier diagnosis, pre-symptomatic disease detection, and disease prevention," said John Dineen, president and CEO of GE Healthcare.

Optima products deliver functionality to clinicians, who needs to accommodate high patient volumes, along with designs that improve versatility, throughput and workflow. Brivo products offer essential functionality in a straightforward and practical package, letting clinicians serve their community with operational needs and quality results. Discovery products offer breakthrough applications to those who push the boundaries of what imaging can achieve, said Mark Vachon, president and CEO, GE Healthcare's Global Diagnostic Imaging business.

Other new technologies included Discovery PET/CT 600, which is a motion-free technology offering high definition imaging and fast reconstruction.

The Discovery MR450, which is the company's new 1.5T MR scanner, offers real-time cardiac imaging, single-acquisition, multi-contrast abdominal images with fat/water separation and ultra high-resolution musculoskeletal exams with high patient throughput.

The Discovery XR650, features fixed flat panel digital detector, delivering one of the industry's highest detective quantum efficiency (DQE) of 77 percent, with a new portable detector, offering further flexibility in the comprehensive radiographic room compared to previous generations.

The Optima XR640 delivers digital productivity with flexibility by providing the same configuration as a digital fixed detector RAD room with the flexibility of a single, shared digital detector and features a moveable detector that mimics traditional patient exam workflow. The Advanced Workstation (AW) Server is capable of expanding the clinical office and 3D image-based diagnosis.

The Senographe Essential Interventional is also the company's innovation for breast biopsy. It is designed to improve clinical confidence, accuracy and comfort.

The OEC 9900 Elite C-arm is a state-of-the-art fluoroscopy device that allows for superb images during surgery with radiation dose control dependability and versatility.

The LightSpeed VCT XTe is a new generation of scanners built from GE Healthcare's proven LightSpeed VCT platform and enhanced with HD Technologies.