GNC, a leading nutrition brand in its report has found a disconnect between perception and reality of health and wellness among Indians. At least 70 per cent Indians view their health as acceptable or excellent and describe themselves as balanced eaters. But their lifestyle habits reveal a contradictory picture with 44% of respondents admitting to rarely or never exercising and being negligent eaters.

“While the consequences of Indians’ lifestyle and current choices are widely known, as are the benefits of a balanced diet and exercise, our research finds a clear disconnect between how we view our healthy lifestyles versus our actual behavior,” said Shadab Khan, CEO, GNC India.
 
“There is currently a form of ‘collective delusion’ when it comes to health and fitness; the vast majority of Indians believe themselves to be fit and healthy, while their daily behavior suggests precisely the opposite,” he added.
 
Specifically, while the majority 68% of survey respondents agree obesity directly or somewhat contributes to a person’s overall health, a proportionate number of respondents admit to eating fast food at least twice a week  which is 47% with 15% consuming take-away food daily, and 41% eating fresh fruit only once a week or less.
 
These negative eating habits spike during holidays and festivals, with 36% of respondents admitting to indulging in extra sweets and 26% disrupting their regular eating patterns.

India’s state of health has long been a source of concern, as 72 million Indians are currently diagnosed as diabetic making the country the diabetes capital of the world, according to the International Diabetes Federation. The health delusion illustrated within GNC’s findings shed light to the cause behind this epidemic.
 
The company gathered results through face-to-face interviews with 1,440 individuals in the ten cities of Mumbai, Pune, Ahmedabad, Hyderabad, Chandigarh, Jaipur, Chennai, Delhi, Lucknow and Bengaluru during February 2018.
 
“There is a need to educate consumers about the benefits and significance of adequate nutrition, regular sleep and recovery, and exercise. According to our research, work colleagues and close family remain the most trusted and influential purveyors of health and lifestyle information,” he said.
 
Additional findings include there is no priority to exercise. Approximately one in five respondents admit to never undertaking any exercise. Lack of sleep was another factor for country as only 36% received at least seven hours of uninterrupted sleep twice per week or less, and 29% rarely or never feel refreshed or energised in the mornings. The survey also revealed that 58 per cent of respondents spend less than two hours per day in sunlight.