Godrej Consumer Products has now launched the nationwide HIT, malaria campaign. The campaign started in Mumbai and is now in Bangalore and will move on to New Delhi, Kolkata, Chennai, Hyderabad, Pune and Ahmedabad.


HIT is leader in the household-insecticide spray market. The key objective of the campaign is to spread awareness about Malaria and encourage preventive action. As part of the campaign quizzes, street plays are organised and informative handouts distributed to educate people on prevention of malaria.


In Bangalore, the campaign was flagged off by Minister of Urban Affairs, Suresh Kumar. This campaign will witness the participation of about 300 city school children and many other citizens from the nearby localities. The campaign will be in partnership with Bangalore Municipal Corporation for cleaning of localities, disseminating informative handouts, conducting street plays to spread awareness about prevention of malaria.


The initiative is expected to touch about 10 lakh citizens across the top 8 metros across India by reaching out to residential societies, schools and slums.


According to Kapil Dev Pillai, Category Head, Household Insecticides, Godrej Consumer Products Ltd, the experience indicates that people tend to take less precaution when there are few mosquitoes around. With this campaign of HIT Kill Malaria, we intend to spread the awareness that even a single mosquito is dangerous, causes this fatal disease. So one needs to kill even the last one, to mitigate risk against Malaria. As a brand, HIT wants to go beyond and encourage people to take responsibility to spread awareness about this deadly disease and on precautions against it.”


Distribution of informative handouts in schools explaining the symptoms of the disease and prevention measures to spread awareness is also organized. There will also be quiz contests in school driving this awareness in higher classes while there are some questions which the students could fill with their parents and submit for a lucky draw. The winners of the quiz contest would get exciting HIT branded goodies. At the housing society level, interesting activities will be held to get people mindful about the disease and at the same time educate them.


The campaign has also been active on social media through the facebook page Malaria kills opportunities. For every fan that joins the page, Rs.2 will be donated towards this initiative by the brand HIT and the collective sum would be utilized towards its Corporate Social Responsibility initiatives in slums to conducting awareness campaigns, cleaning up and fumigation operation, as an effort to eradicate Malaria across each strata of the society. The facebook page has accumulated over 95,000 fans which effectively means over Rs.1.9 lakh has been collected already through this initiative, stated the company.