HelpingDoc, a gateway for healthcare providers to connect to their patients, has raised a capital of Rs.10 crore in series of funding from Senior Marketing Systems (SMS), Singapore. The infused funds will be used for strengthening the field force and enhancing the technology back-end of the company.

The fresh capital will be suitably allocated to expand the services of HelpingDoc by growing beyond the Delhi-NCR area into other major cities of the country like Mumbai, Bengaluru, Kolkata and Chennai over the next 18 to 24 months. It also aims to scale up by four to five and enroll over 20,000 doctors in the next two years.

Singapore based SMS is a strategic investor that has invested in several online healthcare ventures across Asia in geographies like Japan, Korea, Malaysia, Indonesia, Thailand, Australia and Sri Lanka. Incepted in 2013, the company is based out of Singapore.

Amit Bansal, founder and chief executive officer, of HelpingDoc said, “We are excited to have SMS, Singapore on board as they understand the industry very well. The investment is not just financial but also strategic in nature since it will allow us to leverage the SMS expertise in this field, and potentially leverage synergies amongst other SMS investments across Asia. The funds will help us to scale up faster and also facilitate us in strengthening the internal operations, processes and systems.”

Jo Hatakeyama, director SMS, Singapore,commented on the investment saying, “We have been looking to invest in India, and have found HelpingDoc to be well-positioned for growth in this market. The on-line healthcare industry in India is still in a nascent stage, and has the potential to grow rapidly over the next 3 to 5 years. The team at HelpingDoc has a strong vision and is likely to develop the platform into a key player in this nascent industry.”