The Himalaya Drug Company has now announced a new ‘Wellness range’, bringing together a range of products in its therapeutics and consumer health portfolio. The range covers its pure herbs and some products from the consumer health division is geared to address lifestyle- related health concerns arising out of an urban, fast paced life.

It includes a comprehensive portfolio of internal and topical wellness products - from single herb formulations or ‘pure herbs’ to therapeutic massage oils, balms and creams. The categories are Men’s Wellness, Women’s Wellness, Weight Management and Day-to-Day Wellness.

The range is aimed at ‘Proactive Health Seekers’. It targets those consumers who are health conscious, in charge of their health and on the lookout for products, preferably natural, that can support their positive health choices.

It is also aimed at 'People at High risk for lifestyle disorders'. Those consumers who lead a hectic, stressful and largely sedentary life, which makes them high risk for chronic ailments. Consumers who have a family history of chronic ailments, will also benefit from these formulations.

Reflecting on Himalaya’s strategic consolidation, Philipe Haydon, CEO, The Himalaya Drug Company said that within the next few years wellness is going to emerge as an inherent aspect of people’s lives. We will aggressively promote our wellness products as we truly believe it has the potential to revolutionise health management in India.

“Currently valued at Rs. 14,343 crores, wellness will soon become the fastest growing category in India; we will also be launching products in the nutrition division to complement our Wellness range. We are currently concentrating on weaving a large basket of offerings that will touch countless lives in the years to come” he added.

“Our strength also lies in our OTX which is a combination of prescription and over the counter  model where our dedicated medical representative team will promote the product to doctors and our retail team will make it available at leading supermarkets, retail outlets, chemists and pharmacies. In order to help consumers identify their health needs Wellness zones have been created.  These will serve as a one stop point where our in-store advisors will be able to provide vital information on the product range”, said Sudheer Srinivas, general manager- marketing, Wellness Division.

The pure herbs range harnesses the potential of a single herb. Taken as daily supplements also helps build immunity, prevent disease and maintain overall good health.

The company now has five divisions pharmaceutical, baby care and animal health which are ethically promoted apart from personal care and recently launched Wellness.