IMS Health has acquired North Carolina based, Incential Software, an industry-leading Software-as-a-Service (SaaS) company to advance its sales performance management capabilities for life sciences organisations worldwide.
Incential delivers unique, cloud-based technology and services that integrate incentive compensation, data management and business intelligence applications for more effective, results-driven sales operations. The acquisition further extends IMS Health’s leadership in helping clients transform their commercial models to meet shifting marketplace demands – with solutions that significantly streamline and accelerate incentive compensation reporting and management for improved ROI.
IMS Health will bring together its market-leading healthcare information, analytics, managed services and technology with Incential’s proven suite of life sciences-optimized software solutions. The combination gives organizations immediate access to information and services to support critical aspects of sales force strategy, planning and implementation. IMS Health’s innovative incentive compensation offerings, which include integrated payer, provider and anonymous patient-level metrics, drive a holistic approach to rewarding sales teams.
“Every life sciences company, across every commercial operation, is looking to tap the power of data-driven, technology-enabled solutions to make their sales compensation plans more efficient, effective and aligned,” said Lisa Kerber, vice president and general manager, Commercial Effectiveness Services, IMS Health. “Through this acquisition, we’re bringing together a comprehensive set of evidence-based capabilities and services to transform the way our clients plan and execute their commercial programmes.”
Incential complements IMS Health’s strategy of connecting knowledge across healthcare to help organizations access and interpret the right information, and drive performance through better decisions and actions. Incential’s solutions become part of IMS One, the company’s commercial platform that combines IMS Health and third-party data for sales, marketing and performance management activities. Flexible and scalable, IMS One’s cloud-based information and services enable clients to benefit from lower costs, faster implementation and increased speed to insight.
This acquisition expands the company’s growing portfolio of SaaS solutions that help organizations plan, execute and assess customer engagement activities across digital and traditional channels. Earlier this year, IMS Health acquired 360 Vantage to extend its multi-channel CRM software capabilities; Appature, which has developed an innovative and patented relationship marketing platform; and Semantelli, a leading provider of social media analytics for the global healthcare industry.
Incential Software is a leading provider of sales performance management software and services to pharmaceutical, biotech and medical device companies.
IMS Health is a leading worldwide provider of information, technology and services dedicated to making healthcare perform better.