IMS Health,a leading worldwide provider of information, technology and services dedicated to making healthcare perform better, has acquired Seattle-based leading Software-as-a-Service (SaaS) company, Appature, to further expand its commercial services capabilities for life sciences and healthcare organizations. Appature offers clients an innovative and patented cloud-based relationship marketing platform to address the complexities of today’s multi-stakeholder healthcare environment, and to enable the measurement and optimization of relationship marketing programmes across channels.
IMS will bring together its market-leading healthcare information, analytics and managed services with Appature’s platform for customer data integration, campaign management and marketing analytics. This combination will give healthcare clients the ability to deliver integrated customer experiences and assess end-to-end marketing campaign performance, enabling them to optimize their marketing strategies and promotional spend to drive more effective engagements.
“Today, life sciences companies are shifting their sales and marketing approaches to focus on an expanding set of decision makers and the explosion of new media, digital device and channel choices,” says Seyed Mortazavi, president, US, IMS. “They are looking for partners that can pull together the right market and technology expertise, information assets and analysis to help them implement effective commercial strategies and yield better ROI. Through this acquisition, we’ll drive the development of next-generation, data-driven marketing effectiveness solutions, transforming the way clients plan and execute their programmes. Appature also brings a strong culture of innovation to IMS, reinforcing our commitment to agility and the development of breakthrough solutions.”
Appature’s SaaS model extends the capabilities of IMS One, the company’s commercial platform that brings IMS and third-party data together for commercial planning, execution and analytical activities. Flexible and scalable, this platform provides information and services through the cloud, enabling clients to benefit from lower costs, faster implementation and increased speed to insight. Appature provides best-in-breed capabilities in “big data” integration and cleansing, customer segmentation, multi-channel marketing campaign execution, and real-time marketing reports and dashboards.
“We’re very excited about the opportunity to join IMS at such a crucial time, when the commercial model for life sciences is fundamentally transforming to meet new marketplace demands,” says Kabir Shahani, co-founder and CEO, Appature. “The combination of Appature and IMS is powerful and will enable clients to more easily achieve strategic and financial goals through a data-driven, customer-centric marketing platform. We look forward to bringing truly game-changing offerings to the marketplace.”
Appature, Inc. is a Seattle-based technology company that provides a “surprisingly simple” cloud-based marketing software platform, Appature Nexus, designed exclusively for healthcare and life sciences companies.