Indegene, a leading provider of R&D, commercial, and marketing solutions to top global pharmaceutical and healthcare organisations, has now launched the IndegeneConnect which is a cloud-based digital asset production, collaboration, and workflow management platform.

The platform enables global teams to significantly reduce wasteful creative and design costs arising from duplication, lack of information, and conflicting communication between stakeholders during the digital production life cycle. IndegeneConnect increases productivity across the existing ecosystem comprising numerous Agencies of Record (AoR), local agencies, and brand teams that are managed across multiple geographies.

Global pharma companies commonly work with multiple global agencies, and this often results in significant duplication of efforts in creating assets; errors following brand guidelines; reduced visibility throughout the production process; limited knowledge and access to assets created in other markets that can be reused; and decreased productivity. In addition, meaningful data and analytic that can drive process improvement efforts and satisfy audit-trail requirements are typically missing, incomplete, or challenging to obtain.

IndegeneConnect creates a catalytic ecosystem through which a brand or a digital factory can manage all of its creative assets, the entire production workflow including internal and external stakeholders, promote collaboration and sharing, and cut wasteful cost from the budgets, all the while maintaining regulatory and audit compliance.

“We are committed to developing transformational technology and platforms that serve the pharma and lifescience industry. IndegeneConnect is a revolutionary way to effectively manage digital production at the enterprise level, while significantly empowering local and regional teams. This represents a significant addition to Indegene’s intellectual property portfolio,” said Dr Rajesh Nair, president, Indegene.

IndegeneConnect is a proprietary cloud-based enterprise which increases transparency and control over the entire process. The system’s integrated digital asset management system (DAMS), and collaboration and workflow management components are seamlessly unified through a simple, customizable, user-interface that can be accessed by multiple stakeholders across geographies and languages. It is available through licensed, SaaS, and integrated delivery (SaaS + Global Content Factory) models.