Indegene Inc., a leading global pharmaceutical and healthcare solutions provider, has been named as a leader in the IDC MarketScape: Worldwide Pharmaceutical Social Media Analytics 2012 Vendor Assessment.

The recognition comes as a validation of Indegene’s healthcare stakeholder engagement solutions that have helped its clients better understand stake holder sentiments and make informed decisions about their brand positioning and commercialization.

Pharmaceutical companies are increasingly looking at social media analytics as a fast growing medium to assess and better understand market dynamics and sentiments of their key stakeholders. Indegene’s social media analytics solutions cater to a wide range of pharmaceutical business needs from understanding stakeholder sentiments, media monitoring, competitor profiling, conference coverage, social media presence, stakeholder analytics, blog analytics, and ROI Research.

“Our social analytics services have helped clients improve engagement between providers, patients, and other stakeholders using proprietary web-based platforms. The solutions are focused to help clients grow their brands more effectively and equip them with real-time intelligence about the market place and stakeholders to make better decisions,” said Rajesh Nair, president, Indegene.

According to Manish Gupta, CEO, Indegene, the market is evolving such that custom virtual environments and collaboration platforms improve patient outcomes and promote healthcare education in addition to facilitating collaboration between healthcare stakeholders. Our clinical, scientific, creative and regulatory knowledge also ensures these programmes meet all regulatory requirements.”

As healthcare stakeholders continue to research, create, and share content online, traversing the online universe has become imperative in understanding stakeholder sentiment around drugs/therapies, patient sentiment, and competition. Indegene’s social media services practice helps brand managers to monitor these areas effectively using an effective service bureau model, added Gupta.

The IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of information and communications technology (ICT) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market.