Kerala Ayurveda Pharmacy Ltd (KAPL) has announced the rollout of 10 new Ayurvedic academies in the United States under its flagship academy, AYU, based out of Seattle, Washington.
AYU is claimed as one of the world's leading educational institutions for advancing knowledge in the field of Ayurvedic sciences. With a faculty that includes some of India's top academicians and physicians, it offer the most authentic and highest level of Ayurvedic training available outside of India, a company release said.
To rollout the centres, the company is adopting a dual strategy of company owned academies and franchisee owned academies. The 10 new centres are located in New York, San Francisco, Los Angeles, Orlando, Miami, Houston, Portland, Vancouver, Toronto and Hawaii.
Driving the rollout of the Ayurvedic Academies in the United States, Sonjoy Mohanty, managing director and CEO, said, "The rollout of the centres will herald a new era of Ayurvedic learning in an organized manner in the US. Unlimited opportunities await the Ayurvedic practitioner in the field of natural holistic health care, public education, research and writing. That Kerala Ayurveda is leading it only ensures that the authenticity and credibility of the courses being taught. There already exists a large mass of people currently practicing Yoga and who are aware of Ayurveda in the US. The quest to learn about Ayurveda is high and we are only serving the need by branching out quality Ayurvedic academies."
The business of the company today spans across India and the US across six main business lines of academy, products, clinics, hospitals, resorts, and services.
All the above is to ensure that the Brand of "Kerala Ayurveda" exemplifies the very essence of Ayurveda and its origins in a manner and style which helps to take the "India Advantage" global. That is the essence of the Katra Group.
With the acquisition of AYU in the United States, a robust operation of 16 years, AYU is now providing the kernel of growth for the expansion. AYU, which has an academy, clinic spa & products sales has been the forerunner in the Ayurvedic field in the US.
The Ayurveda Academy is approved by the State of Washington, International Academy of Ayurveda in Pune, India and the International Holistic Health Institute in Bangalore, India.
The course initially being offered by AYU will be a Certified Ayurvedic Practitioner (CAP) where students will build a strong foundation of Ayurvedic philosophy, psychology and physiology. Students will learn to live an Ayurvedic lifestyle and will be able to integrate Ayurvedic principles and practices into their personal and professional life. Students will get a good understanding of Ayurvedic nutrition, herbology, Pancha Karma, daily and seasonal routines, and evaluation of constitution (Prakruti).
Subsequently, an Advanced Ayurvedic Practitioner (AAP) will be offered where students will get involved in deeper learning of advanced herbology, pharmacology, pathology, diagnostics and therapeutics. They will study history taking, physical observation and examination. Students will understand detailed evaluation of imbalance (Vikruti). They will learn how to design individualized Avurvedic treatment plans, consisting of customized diet plans, herbs and Pancha Karma. Students will also learn how to prescribe Rasayana rejuvenation, daily and seasonal routines for disease prevention. The course includes detailed theoretical and practical training in Pancha Karma. This 400-hour course includes advanced intensive training in India for 14 days at Ayurvedagram Ayurvedic Resort, Bangalore, India and an Advanced Intensive in USA.