As part of its foray into Multi Level Marketing (MLM) industry, Kedia Group claims to offer homeopathy products for the first time in this segment. Its MLM initiative is to be carried out in the name- 'Kedia Stride'. In addition to offering healthcare products, the group will also offer personal care and home care products.

To begin with, the company is to recruit over 10,000 independent distributors across Hyderabad, Mumbai, New Delhi and Kolkata and plans to increase its base to two lakh by 2005-06. The group has an R&D facility at Hyderabad.

Ruchi Kedia, ED, Kedia Stride said ' We have been focusing on R&D, product design and development, setting up of infrastructure and gaining market intelligence. Today, after developing superior quality products and understanding the market potential, we are ready to tap the multi-crore MLM market. We are very confident that our products and marketing concepts will create a niche for themselves".

Rohit Kedia, ED, Kedia Fan Group, said that the foray into MLM segment is based on World MLM Council's recommendation that companies offering FMCG products, having a sound business plan and strong standing in the market will succeed.

The homeopathy products will be in concentrated form and dispensed from non-aerosol cans. These products are certified by the additional director (Homeo), Indian Medicines and Homeopathy Department.

'Calaid' is an antiseptic spray formulated by blending natural ingredients, which are well known in alternative medicine. It has a healing property. An effective remedy for minor cuts and punctured wounds, this spray stems the flow of blood from fresh wounds and gradually heals the skin. It contains Calendula (with healing property), Hypericum and Ledum (with antiseptic & healing properties), and Millefolium and Echinacea (to control bleeding).

'Instant' Pain Relief Spray is to relieve muscular pain, backache, sprain, joint pain, etc. It contains Arnica (removes back pain and pain in the limbs & joints), Rustoxicodendron (for treatment of rheumatic pains), Belladonna (well known for its pain relieving properties).

The product would cost Rs. 215 for 100 ml can.