Kezzler AS, a leading global security company that specializes in product serialization, barcoding, and track & trace software and systems, has announced a special programme to help microindustries and small-medium enterprises (SMEs) to comply with the Indian DGFT pharma export requirement. Under this rule, all Indian exporters must provide a unique random number embedded in a barcode on all secondary and tertiary packages, with the primary package deadline a mere five months away.
The serialized barcode requirement has been of great concern to the Indian SME sector because of the costs and complexities involved. In recognition of this, Kezzler has created a unique low-cost and user-friendly programme that will allow companies to order codes through the Internet, link it to the batch data and other relevant information in accordance with GS1 guidelines, download them to a standard PC or laptop, and proceed to direct package or label printing. Kezzler has partnered with major hardware companies and system integrators to even provide low-cost printing solutions that can be bundled with Kezzler's new programme.
Says Magnar Loken, CEO of Kezzler "Although we have become the technology provider of choice to leading pharmaceutial companies in India and globally, our SME programme in India, named IPES, is particularly satisfying because it allows even the smallest companies to avail our technology – not just serialization but the full track & trace programme that will soon be required in India and throughout the world. It allows all companies to get prepared in the right way from the very outset and have complete ease of mind for all future requirements".
Kezzler's new Indian Pharma Export Serialzation (IPES) Program is a continuation of its commitment to India since 2006, when it became the first company to set up an anti-counterfeiting programme by way of unique ID (UID) serialization and consumer verification via SMS at the point of sale. Kezzler's core competency however is in the area of track & trace, which is a far more demanding requirement than merely placing a serialized barcode on a product. Kezzler UIDs and barcodes can be used in tandem with its own global track & track platform to provide a full solution. Although many companies can issue serial numbers, Kezzler is one of the very few companies that provides the full set of technologies to set up and run a complete global track & trace programme.