Generex Biotechnology Corporation, the leader in drug delivery for metabolic diseases through the inner lining of the mouth, announced that it has reached an agreement with a major nationwide pharmacy chain to market the company’s proprietary Crave-NX 7-Day Diet Aid Spray throughout the pharmacy’s nationwide network of over 7,000 stores beginning in January 2010.

Crave-NX 7-Day Diet Aid Spray is a great tasting orange-flavoured formulation sprayed into the mouth, scientifically formulated to quickly curb cravings throughout the day, saving valuable calories. According to Marketdata Enterprises, Inc., a leading market research publisher of service industry studies, the total US weight loss market generated sales of $59 billion in 2007. It is estimated that 72 million people are dieters with approximately 70 per cent of those dieters attempting lose weight without professional help.

The Crave-NX 7-Day Diet Aid Spray to be carried on the shelves of this leading nationwide pharmacy chain has been clinically-tested, has 20 servings per bottle, with only two calories per serving and zero fat. Crave-NX is a brand new diet aid that can help “Spray the Crave Away” while saving calories by controlling the user’s sweet tooth and junk food cravings throughout the day, which can save up to 1,000 calories per day. Over a one-year period, saving just 250 calories per day adds up to over 90,000 calories - or 26 pounds. Both companies intend to position Crave-NX as a product to complement other diet products and/or programs that help provide incremental sales for the pharmacy retailer and a new diet add-on solution for the consumer.

Commenting on the event Bill Abajian, sr. executive advisor of global licensing and business development for Generex, stated “The launching of CraveNx 7-Day Diet Spray with this major pharmacy chain in North America is a significant step forward for Generex as it enters its commercialization phase and a key part of our global marketing strategy. Not only will this make our product widely available to consumers across the US, it also adds significant credibility for us as we roll out this brand. We formulated CraveNx 7-Day Diet Spray to act as a useful tool to combat those late-morning and late afternoon snack cravings that lead to excessive calorie intake as well as obesity and we are fully prepared to support the pharmacy’s sales efforts. We have an aggressive media campaign consisting of TV, radio and print ads to create market awareness on the benefits of this product to coincide with the launch.”

Generex has recently begun a new media campaign with radio ads already airing in New York, New Jersey, Houston, and Dallas, and is also expanding into television ads in these same markets.