Max Bupa, one of India’s leading standalone health insurance players, recently introduced a digitally enabled ‘everyday use’ health insurance plan Max Bupa GoActive.

The new-age product is a customer-centric offering from Max Bupa that caters to the ‘daily health needs’ of Indians and has been designed with an intent to bring a paradigm shift in the health insurance industry.

GoActive is a holistic health insurance plan that has been designed to give customers 360 degree coverage for their daily health needs including inpatient hospitalisation and on-the-go access to OPD, diagnostics, personalised health coaching, second medical opinion, behavioural counselling and much more. The firm has brought together the industry’s premier health-tech providers including GOQii, Practo and 1mg on a single platform to create a digitally enabled wellness ecosystem that will seamlessly offer all these services to its customers.

Highlighting the key benefits of GoActive Health Insurance Plan, Ashish Mehrotra, MD and CEO of Max Bupa said: “With 1 in 5 Indians being plagued by lifestyle diseases, health insurance is not an option anymore. Over 60 per cent of healthcare expenses in the country are still out of pocket and self-funded by customers. Our aim with the GoActive Health Insurance Plan is to bridge this gap and bring more and more people into the ambit of health insurance. We have partnered with several experts including GOQii, Practo and 1mg to build a holistic health insurance plan that is usable on a daily basis and goes beyond hospitalisation.”

Max Bupa GoActive Health Insurance Plan offers savings to customers including a complimentary complete body check-up up to Rs 2500 per adult, diagnostics and cashless/reimbursement OPD coverage. The plan also offers benefits such as renewal discount of up to 20 per cent on achieving their health goals. Additionally, it introduces AdvantAGE, a 10 per cent discount on base premium at the time of buying and on all future renewals if the age of the eldest enrolled person is below 35 years.

Sania Mirza, the first Max Bupa GoActive customer in India said: “We have all heard multiple instances of lifestyle diseases plaguing not just the old, but also the young and fit. So being financially fit by investing in the right health insurance plan is as important as being physically fit for every Indian. I think Max Bupa GoActive is the health insurance product that India needs today as it is aimed to keep people healthy and out of the hospital, while still being there in case of contingencies. For me, personally, Max Bupa GoActive works because it can take care of my everyday health needs on the go and gives me someone to track my health even when I forget. It also rewards starting young in multiple ways through its AdvantAGE feature, which gives India a big reason to start early and make health insurance their first investment.”

“We are very excited with the opportunity of combining digital health and insurance on the same platform and creating a consumer-centric offering. The GOQii partnership with Max Bupa is unique as it guides, empowers and motivates consumers to adopt a healthy lifestyle with the help of a health coach. This healthy behaviour leads to benefits in their insurance plan which is a game changer,” says Founder and CEO of GOQii Vishal
Gondal.