To mark World Haemorrhoids Day, observed across the world on November 22, a group of 26 select surgical & medical gastroenterologists led by Dr Ashok Ladha of Indore launched a campaign creating awareness and fighting this medical condition. Nationally renowned health experts urged people in India to take immediate action against the devastating health burden brought by haemorrhoids.
The group assembled in Mumbai to discuss 'Practice Parameters of Piles management in Indian Patients'. This initiative is being supported by Panacea Biotec Ltd, one of the leading Indian Pharma companies, and a pioneer in piles management.
GPPM found that symptoms of piles overlap with many other colo-rectal diseases including Colon cancer. Ignoring the symptoms of piles may lead to late diagnosis of such diseases.
GPPM group shall collect clinical experience data of above 15,000 patients in the next one year. This would help create evidence-based guidelines for treatment of piles in Indian patients.
In addition, the two-day conference witnessed the launch of a website called www.PilesIndia.com which is open to medical professionals and lay man as well disseminating medically correct information on plies. Here, qualified medical professionals would answer queries on piles. This special e-campaign is aimed at physicians, enabling them to do even better job of diagnosing and treating patients with haemorrhoids.
Panacea Biotec has been associated with this treatment segment and had recently received US Patent for Thank God (Euphorbia Prostrata) for effective management of haemorrhoids & piles.
Dr Ashok Ladha, warned, "Haemorrhoids is already a huge health problem in India, and getting more serious every day. It is a time bomb ticking -- Indian women and men must take immediate action to protect themselves from it. "
He added that piles is one of the commonest ailments affecting humanity and about 50 per cent of humans at 50 years of age have suffered from it at least once. The overriding shame forbids people to seek proper medical treatment and hence various kinds of remedies, legitimate or illegitimate, are advertised and offered.
Global Practices in Piles Management (GPPM) is an effort, scientific & evidence based, to increase the public awareness for this benign but debilitating condition, and offer ethical treatment guided by proven practice parameters, through specialty clinics run by qualified, specialist medical professionals.
Panacea Biotec is one of India's leading research-based health management companies with established research, manufacturing and marketing capabilities.