Medplus, India's fastest growing health network with a CAGR (Compound Annual Growth Rate) of 130% has launched a unique online beauty store MedplusBeauty.com, a concept that is aimed at delivering convenience, excitement and value for money for customers on December 22 in Mumbai.

A subsidiary of MedPlus, MedplusBeauty.com is a one stop shop for beauty and personal care products offering a diverse and wide selection of over 12000 products across hundreds of national and international brands.

A first of its kind offering is the ‘Virtual Studio’ wherein one can create unique looks of one's own and try out hundreds of actual make-up products before making a purchase. The virtual studio allows the customer to upload her image to the website and try various brands of make-up, buy the products selected with a single click and save or share the created looks with friends and family.

Speaking at the launch, Dr Madhukar Gangadi, founder and CEO, MedPlus said, “The rapidly growing economy and urbanization has opened up huge opportunities for beauty, wellness and personal care products in the country. With MedPlusBeauty.com, we see a big opportunity for a platform that overcomes the traditional limitations of brick and mortar like limited availability of products under one roof and absence of convenient payment and delivery options. Additionally, our virtual studio provides our customers an unparalleled experience of trying on hundreds of make-up products prior to purchase easing any doubts from their minds as to what the final look will be like. Our supply chain management and distribution expertise allows us to offer a wider variety of products, competitive pricing and convenience of home delivery and still remain highly competitive”

Customers can choose between ordering and having the products delivered at their door step or the option of picking it from any of the MedPlus stores nearest to them. With the option of online secure payment or Cash On Delivery, and same day delivery in most metros, there is no better way to shop.

Dr Surendra Mantena, COO, MedPlusbeauty.com said, “The E-commerce industry is growing by leaps and bounds in India and the impact of internet continues to rise both in the urban and rural segments. The launch of MedPlusbeauty.com comes at a time when the industry’s potential is close to US$ 500 billion and we are confident of reaching out and impacting the lives of millions of people who are looking for convenience while shopping online along with the benefit of fast delivery and value for money. A unique concept in the industry and first of its kind in the country, users of MedPlusbeauty.com will have access to over 12,000 beauty and personal care products from a wide range of brands at the click of a button. Our offering ensures picking the right product for one’s needs and delivering at their doorstep in the least possible time.”

Medplusbeauty.com enters the market when the current Indian e-commerce market is standing at US$ 10 billion and growing at 47% CAGR (compound annual growth rate). At this rate, the industry is expected to reach 100 billion within the next 6 years with exponential growth also witnessed in Tier 2 cities with limited access to traditional retail. Medplusbeauty.com will actively cater to customers across India.