Morepen forms marketing joint venture with Italian diagnostic major
Morepen Laboratories Ltd has informed BSE that the company has signed a marketing JV with Italian diagnostic majors, A. Menarini to market their world-renowned Menarini Glucometer range under the Dr. Morepen brand umbrella in India. Menarini is a pharmaceutical major established in 1959 and is ranked amongst the top 20 Pharma Companies in Europe. In the self - diabetes market Menarini diagnostics has been placed in top five globally. As per the JV agreement, in the first phase company would be introducing the Glucometers from Menarini under the brand `Dr. Morepen HomeHealth' this would be followed by manufacturing of these products in India with technological inputs from the JV partner.
Sushil Suri, CMD Morepen Laboratories, said, "This is another momentous step in taking the brand promise of Dr Morepen" Health in your hands" further as now the diabetic patients can monitor their sugar levels regularly and accurately at home with Glucometers that have the Biosensor technology."