MUrgency Inc., a San Francisco-based tech company has developed an emergency response which is now launched in India. The new medical emergency cloud platform and mobile app called is part of the Global Emergency Response Network which is accessible to iOS and android phones in the country.
The ‘Responder’ function is expected to be launched in Punjab in August, 2015 and reach full coverage across India by January 1, 2018. The Global Responder enrollment, validation and onboarding is done by the MUrgency team based in Mumbai, led by Sweta Mangal, co-founder and former chief executive officer of Ziqitza Health Care Limited, which is developing world’s largest emergency ambulance service company.
The public-beta version of its MUrgency mobile app with the ambitious target of providing global emergency response coverage by January 1, 2020 through its “One World, One Emergency Response Network” campaign. It is being carried out in global partnership with Business Call to Action (BCtA) at the United Nations Development Programme, Young Global Leaders at the World Economic Forum, Stanford ChangeLabs, Harvard Asia Center and MIT Global Health.
The new model of decentralised, personalised, and community-based emergency response which will connect people who need emergency response with their trusted network, other users of the app and medical, safety, rescue and assistance professionals. It will make the nearest emergency responder who could be doctor, nurse, EMT, paramedic and ambulance available to a person facing an emergency.
All features of the app except the MUrgency Responder function are live. Users can also set up a trusted network of friends, neighbours, and loved ones who will also be informed of the emergency and receive the user’s geo-location when the emergency alert is triggered. MUrgency app also has several innovative personal safety features built into it with a communication platform that includes chat, video, audio and photo messaging.
According to Shaffi Mather, founder and chief executive officer, MUrgency Inc, the effort is to make fast emergency medical assistance available through the mobile phone to anyone, anytime, anywhere across the world by 2020 with just one tap on your phone.”
Field testing of the MUrgency model in Punjab, Dubai and Israel has shown that using this app reduces the response time to less than half of what it takes an ambulance in an efficiently run ambulance system to reach the emergency victim. In Israel, the model has brought down the average emergency response time from between 8 - 12 minutes to 2. 54 minutes.