Mylan Inc. has launched the first ever app of its Generic Brand Reference (GBR) Guide in US. This guide is a free reference and educational tool that helps healthcare professionals, patients and pharmacy students to quickly identify the generic name for a brand product and vice versa.

Earlier in the year, the company made available the 2012 print edition of its GBR in a convenient, pocket-sized format. Like the print edition, the app — for iPhone, iPod touch and iPad — provides an easy-to-use cross-reference guide for brand and generic product names, and in addition offers clinical support tools, including laboratory reference values, an interactive medical abbreviations converter, and functional calculators for common systems of weights and measures.

Mylan North America president Tony Mauro said: "We are pleased to offer Mylan's 2012 GBR to health care professionals in the U.S., including pharmacists, physicians and nurses, and chain and wholesale buyers. The GBR provides a comprehensive and up-to-date list of the generic and brand names for more than 2,000 separate oral and liquid dosage forms, as well as injectable and transdermal products. Mylan is committed to partnering with health care providers to optimize their time and together expand access to high quality medicine."

Mylan's printed GBR includes product portfolio sections under the Mylan Pharmaceuticals, Mylan Institutional and Mylan Specialty names and provides an easy-to-navigate, alphabetized reference source for many health care providers working in one space. The app offers all of the convenience of the printed edition on a mobile device, including content that is updated to keep the dataset current, a smart search function, easy navigation and interactive clinical support tools.