In a new initiative to increase awareness on physiotherapy in India, Nightingales Home Healthcare, a unit of Medwell Ventures flagged off a campaign ‘Freedom From Pain’.

On the occasion of World Physiotherapy Day, observed annually on September 8, Nightingales Home Healthcare Services announced a string of activities to support and increase the awareness around physiotherapy.

Physiotherapy is a science to diagnose, treat and rehabilitate people with movement related ailments by using evidence-based therapeutic exercises, advanced electrotherapy, education and advocacy.

A few pilot studies conducted report over 50 per cent of IT professionals suffer from RSI (repetitive strain injury) which includes neck & back pain. Hectic schedules and nature of lifestyle has added to the health burden. Physiotherapy is the preventive route that needs to be taken to design an effective solution to the problems. Also, post-operative cardiac patients and stroke patients opt for physiotherapy to shorten the duration of hospital stay and catalyze the recovery phase, noted Nightingales.

 Freedom From Pain is a campaign with active participation from Nightingales employees, patients and their family members to support Physiotherapy. Nightingales has kick-started the campaign today by organizing a week-long open house with school children, employees from nationalized banks, BSNL and other IT companies. This initiative includes comprehensive physiotherapy assessment followed by a session on posture & ergonomics. Nightingales would also participate in a Walkathon organized by Bangalore Physiotherapy Network on September 13, 2015 to mark the significance of physiotherapy.

There is also a workshop organized on September 12, 2015 at the Nightingales Physiotherapy Clinic in Indiranagar with IT professionals. The focus is to spread awareness about the importance of physiotherapy in Injury prevention and management.

Physiotherapy at home is a long standing concept and we have increased its scope by standardizing the clinical quality which can be availed at home as well as at our Physio Clinics. We also plan to expand our services nationally to reach out to about 10 cities in the next couple of years, said Lalit Pai, CEO, Nightingales Home Healthcare.

According to Sunny Kichloo, Head Physiotherapy and Rehabilitation, Nightingales,  sedentary lifestyle results in slow recovery.  Presently, we have are  referred for physiotherapy for  neuromuscular problems, stroke, arthritis, neurodegenerative diseases, spinal problems etc. The most common complaints are neck & back pain, fibromyalgia, joint pains etc . which are primarily related to faulty posture and erratic lifestyle.