Going a step ahead in making quality healthcare accessible and affordable to its patients, Nova has tied up with Pine Labs, a leading company in payment solutions, to offer easy EMI options of three, six, nine or 12 months, depending on the convenience of the patients. The parent company, Nova Medical Centres, has implemented this scheme across all its surgical centres, Nova Specialty Hospitals and fertility centers, Nova IVI Fertility.

Large segment of India's population is not covered by health insurance which makes them susceptible to unforeseeable health related expenses. To address this need, the newly introduced EMI scheme offers multiple advantages such as easy and gradual payback of the treatment cost, reduced dependence on family or friends in times of emergency and access to quality healthcare. The scheme would be especially relevant for medical procedures that are not covered by MediClaim.

Suresh Soni, founder and chairman, Nova Medical Centers said, “Our aim is to make quality healthcare accessible and affordable to patients. Due to  financial constraints, the working class population in India tend to ignore their health and ‘minor’ health problems are often put off till they become serious. With this EMI option, Nova aims to enable people to take better care of their health while not having to worry about unexpected healthcare expenses which need to be settled upfront.”

The option of EMI compliments the existing payment method of accepting credit cards at all its centers. The EMI options will be available for all credit card holders of SBI, Kotak Mahindra, Axis Bank, Citibank, ICICI Bank, IndusInd Bank, Standard Chartered Bank, HSBC.