Novartis India, OTC Division, announced the launch of the World’s No.1 topical body pain reliever, Voltaren Emulgel, in India. Voltaren Emulgel is available in more than 130 countries. It has a unique Emulgel formulation that provides instant relief from body pain, speeding up recovery and helps consumers get back to their daily routine.

Voltaren’s Triple Action Formula gets absorbed fast, penetrates deep to the source of pain and reduces inflammation, thus providing relief and recovery from body pain. Its uniquely developed Emulgel formulation which is a combination of cream and gel, helps the active ingredient to rapidly penetrate deep into the skin and reach the source of pain to reduce the inflammation and provide speedy recovery. In addition, Voltaren has a pleasant smell, soothing cooling sensation and is non-greasy.

At the launch, Vineet Singhal, OTC OU head, India & South East Asia, said, “Research shows us there is a felt need among consumers for a pain relief gel that not only provides relief from pain but also speeds up recovery. Voltaren, the World’s No 1 body pain reliever, has a long heritage across countries providing speedy recovery from body pain as it has a unique Triple Action Formula. Voltaren will also have a strong appeal to the young, working professional, who wants to get rid of the pain without announcing to the world about the pain. They currently use strong smelling ointments and creams. Unlike the current cream/gels available in India, Voltaren has a pleasant smell and is non-sticky making it ideal for use during office hours."

Announcing the association with Farhan Akhtar and Priya Anand, he added, “It is great to be associated with Farhan Akhtar who exemplifies versatility. Farhan’s enthusiasm is the hallmark of his personality and resonates with what Voltaren stands for. It is equally great to be associated with the energetic Priya Anand who has, in a short span of time, carved a niche for herself.”

New Voltaren Emulgel will be available in all the leading pharmacies across India at an affordable price of Rs.50 /- for the 15 gm tube and Rs.95/- for the 30 gm tube.