Novartis announces the introduction of Triaminic Fever Reducer Pain Reliever, the only branded over-the-counter children's liquid acetaminophen product currently available nationwide in the US. Triaminic now offers parents a product that combines the pain relieving and fever-reducing power of acetaminophen with the brand that has been trusted by paediatricians and parents for more than 50 years.

"Given the lack of availability of some over-the-counter children's analgesic products, parents and caregivers have been confused and concerned about what to give their children to temporarily reduce a fever or relieve headaches and minor sore throat pain," said Jennifer Trachtenberg, MD, practicing paediatrician and chief paediatric officer of www.RealAge.com. "It is important that parents know there are safe and effective treatment options now available from brands they know and trust. If parents have any questions about which over-the-counter options are most appropriate for their kids, they should ask their doctor or pharmacist."

To help parents restock their medicine cabinets with a reliable option, Novartis is giving away up to 250,000 bottles of Triaminic Fever Reducer Pain Reliever in the US, valued at USD 1.5 million. Between August 2 - 8, 2010, parents can purchase a bottle of Triaminic Fever Reducer Pain Reliever and submit the original receipt and proof of purchase, along with a rebate form that can be obtained by registering at www.triaminicgiveaway.com to receive a refund for the purchase price of the product.

"Triaminic is the leading children's cough and cold brand and children's health has been the brand's sole focus for more than 50 years. We feel it is important to now offer parents a dependable fever reducer and pain reliever product for their children," said Charlie Hough, OTC North America Region Head, Novartis Consumer Health, Inc. "By giving away up to 250,000 bottles of Triaminic Fever Reducer Pain Reliever, we will make it even easier for parents to have access to the only children's liquid acetaminophen product now available nationally from a trusted brand name."

Triaminic Fever Reducer Pain Reliever and all Triaminic products meet rigorous Good Manufacturing Practices (GMP) standards, as defined by the US Food and Drug Administration (FDA). Novartis adheres to these guidelines at its manufacturing sites to ensure that Triaminic products are safe, effective and meet these strict quality and purity standards.

Triaminic Fever Reducer Pain Reliever temporarily reduces fever and relieves minor aches and pains due to the common cold, flu, headache, minor sore throat, and toothache. The product is intended for children ages 2 -11 and is available in grape and bubble gum flavors. Triaminic Fever Reducer Pain Reliever is available at drug stores, grocery stores and retail stores nationwide.

Triaminic products are safe and effective when used as directed, and have been relieving children's cough and cold symptoms for more than 50 years. Trusted by parents and caregivers, the Triaminic brand has a full line of children's cough, cold, allergy and analgesic products that meets a variety of children's – and parents – needs.