Novartis and Malaria No More, a leading global charity determined to end malaria deaths, are joining forces on the Power of One campaign to help close the treatment gap and accelerate progress in the fight against malaria. For next three years, Novartis will support the campaign financially and also donate up to three million full courses of its paediatric anti-malarial drug to match the treatments donated by the public, doubling the impact of these donations.

"We believe that this innovative campaign will help speed malaria elimination," said Joseph Jimenez, Novartis chief executive officer. "Novartis has been striving towards this goal for more than a decade, and we just reached the milestone of providing 600 million treatments without profit to patients in malaria-endemic countries. No one should die from malaria today."

Malaria is a preventable and treatable disease, yet a child dies from malaria every minute. This is against a backdrop of global funding gaps and concern that the gains made to defeat the disease could be reversed. The Power of One campaign aims to address this need by closing the global treatment gap between now and the end of 2015 through direct donations and existing government commitments.

"The Power of One campaign challenges the global public to help close the global treatment gap for malaria; Every dollar raised will buy and deliver a full course of life-saving child treatment," said Martin Edlund, CEO of Malaria No More. "We are delighted to be partnering with forward-thinking companies like Novartis to help end deaths from this disease-one dollar and one child at a time."

Novartis has joined the Power of One campaign with some of the world's most innovative companies, including Alere who will be providing malaria rapid diagnostic tests, along with Time Warner, Twitter and others. The campaign will use the latest social, mobile, and e-commerce technologies to rally the global public to contribute to the campaign.

"Malaria is a complex issue and needs a multi-pronged collaborative approach. We can't solve a problem like this on our own," said Linus Igwemezie, Head of the Novartis Malaria Initiative. "Through partnerships, with organisations like Malaria No More, we can speed up progress toward the ultimate goal of malaria elimination."

Power of One will officially launch in the fall. Until then and to mark the announcement of this campaign, the first 10,000 people to sign up and register their interest on the Power of One website at www.Po1.org will help provide a treatment to a child with a confirmed case of malaria in Africa.

Power of One builds on the Novartis Malaria Initiative's efforts to eliminate malaria. The key focus of is to supply its artemisinin-based combination therapy (ACT) to malaria-endemic countries. Novartis is proud to announce today that it has delivered 600 million ACT treatments without profit to the public sector of more than 60 malaria-endemic countries. This includes the provision of more than 150 million treatments of the Novartis antimalarial especially developed for children. Never before have so many treatments been distributed in such a short time frame to assist children suffering from malaria.

The Novartis Malaria Initiative is one of the largest access-to-medicine programs in the healthcare industry. Moving forward, Novartis is committed to malaria elimination by driving the development of the next generation antimalarials, with currently two new classes of anti-malaria drugs in development. The most advanced compound is in phase II clinical trials.

Novartis provides innovative healthcare solutions that address the evolving needs of patients and societies. The company offers a diversified portfolio to best meet these needs: innovative medicines, eye care, cost-saving generic pharmaceuticals, preventive vaccines and diagnostic tools, over-the-counter and animal health products.