Oxford Instruments enters marketing tie-up with CURA Healthcare, India
Oxford Instruments Healthcare, a division of Oxford Instruments that specializes in providing refurbished CT & MRI scanners, announces that they have partnered with CURA Healthcare to provide high-end refurbished imaging equipment to the Indian and Bangladesh markets.
Established in 2001, CURA Healthcare today has a growing presence in India and other emerging markets. The company, over the past few years has grown in the value chain from being a best in class after sales service provider to a manufacturer and innovator. CURA has an ISO certified state of art 30,000 sq.ft facility for pre-owned equipment with robotic equipment for PCB repair and CT tube repair. CURA also has an indigenous manufacturing facility and R&D facility in Chennai that are driving CURA’s plans to become a medical instrument player with emerging market focus. CURA is an ISO 13485 certified company and has been awarded by Brands Academy for Service Excellence in 2013. As one of the first of its kind in Indian Imaging space, CURA has registered a design patent for the Dream ERA range of Digital Radiography systems.
With this new partnership, Oxford Instruments Healthcare will expand into one of the fastest growing industries in India helping to provide affordable High end MRI equipment to the country. BalaSubramaniam, CEO of CURA Healthcare and his team will work alongside Oxford Instruments Healthcareto address India’s growing demand by providing high quality ISO certified medical equipment backed by excellent after sales service and trained clinical applications team to support customers in India region. This partnership is significant for India and Bangladesh customers as it is the first time a global brand of such high repute is partnering with an Indian company to satisfy the unmet needs of customers in the region.
“The demand for world class medical equipment is growing in the Tier 2 and 3 markets and this partnership enables us to not only help to provide reliable MRI equipment to the emerging market, but it addsanother strategically significant milestone in our companiesgoal of continued growth in the India and Bangladesh market,” said Robert Costa, Director of Global Sales at Oxford Instruments Healthcare.
CURA Healthcare is one the leading player in India andhave a state of the art ISO certified facility whichis already catering to the emerging demand for medical equipment of high quality at affordable life cycle costs. This new partnership serves as a validation of the company’s commitment to maintaina strict quality management system and high ethical standardsensuring ahigher level of excellence for all customers.
“We are confident in our new partnership with CURA. Our companies hold the same core values of innovation, teamwork, and customer service. Moving into the Indian market opens up doors to a new expanding market. Medical facilities can remain confident that the products they purchase from CURA are controlled within a certified quality management system that is based on our mission to enhance customer satisfaction,” said Jeff Fall, president,Oxford Instruments Healthcare.