Chennai-based technical service provider for pharma industries, Parikshith Pharma is conducting a workshop for Pharma industry executives in Mumbai next month. S Satheesh Kumar, managing director of Parikshith informed Pharmabiz that the workshop is on 'Effective pharmaceutical product management to maximize the profits in new challenging environment' will provide a comprehensive review of how to build a sustainable competitive advantage for growing product and maximize the revenue of the industries.

He said, to combat the fresh challenges in the global pharma world, the executives need to have the willingness to embrace a fundamentally new approach to their business with a bold new vision and strategy to maximize the Profit.

The program will concentrates on how to properly determine and understand the patient flows and patient based market brands.

The workshop will also help contemplate on an increased level of contribution to the business they are working on. It will educate the participants on newer perspectives on customers, organizations and long term brand building techniques.

Further it will provide advanced insights, frameworks and strategies for strengthening brands and capturing the value of brands within competitive markets.

Group discussions contribute to vibrant and dynamic interactive sessions, resulting in increased knowledge gain. Middle and senior management executives from pharma industry, product executives, product managers and marketing professionals are expected to attend the meeting, he said.