Pariksith Pharma House Pvt Ltd, a Chennai-based service provider to pharmaceutical, biotech and healthcare industries, has started a slew of programmes for the professionals. These specific programmes may turn beneficial to small scale pharma companies.

The programmes such as PROEX, MAESTRO, PEP and SMART are for training team leader, professional, entrepreneur, HR personnel, technicians, scientists, marketing and sales personnel working in pharmaceutical companies.

S Sathish Kumar, managing director of Pariksith says that the company is focusing on training and consulting services mainly for pharmaceutical and healthcare companies. "Our vision is to train people on brand management and provide an international standard brand managers or product managers and marketeers to our country in order to strengthen the brands in India," he said.

Those with a degree in Pharmacy or graduates with life science background are being given training under PROEX, a program for exposure to product management. Corporate sales personnel with the requisite academic qualifications are given training and sent them back as product management experts ready for the responsibilities of product executives or product managers, S Vaishnavi, director of the company said. As a general principle, graduates and postgraduates in life sciences who have no work experience, but are interested in managerial positions in the pharmaceutical industry will also be considered for the training programmes.

Identifying new molecules, launching new products, designing promotional materials and themes, training in pharmaceutical products, identifying and targeting new markets etc are the areas where Pariksith concentrates while giving services for brand building.

In view of corporate business, a program under SMART is given for marketing and sales personnel with comprehensive packages for mastering salesmanship. Performance Enhancement Programme or PEP is envisaged to equip the corporate employees in surpassing their performance targets by realizing their potential and calibre.