Parry Nutraceuticals, a division of E.I.D. Parry (I) Ltd. and a part of the US$ 4.4 billion Murugappa Group, has set up a dedicated health and wellness brand, Parry’s Wellness. The company, which is a pioneer in science-based nutrition and dietary supplements, aims to get consumers make smart choices for a healthy life with a range of products under the Parry’s Wellness brand. It has decided to allocate considerable resources for brand building and has set an ambitious target to make Parry’s Wellness a Rs.100-cr brand by 2014-2015.

The objective is to provide nutrition solutions for the common man by partnering with internationally acclaimed medical practitioners, nutritionists and dieticians. Consumers can connect with the Wellness experts under the brand’s aegis through discussion forums. This will help consumers overcome lifestyle-related health issues by bridging the nutritional gaps.

The wellness arm will focus on good health by harnessing technology in cultivation, extraction, formulation and branding. It will be the umbrella brand for the Parry Nutraceuticals OTC product range, including the world’s finest certified Organic Spirulina, GreenT6 – The power of six cups of green tea in a capsule, Pro9 – Whey Protein Drink, Pro9D – protein drink for diabetics, rejuveneyes- for tired eyes and skin fresh - for healthy skin. They are also looking at expanding their product portfolio with Spirulina Variants, Immunity product for children, Fibre supplement that is extracted from fenugreek and many more. Like always their product line up is very unique, innovative and performance based backed with strong science.

“Today’s progressive culture comes with its share of health problems stemming from sedentary lifestyle, inadequate nutrition and stress leading to lifestyle diseases like high blood pressure, diabetes and cardiovascular conditions. Having identified the core issues, it was imperative and natural for us to move to the next level in providing self awareness among people and making them realise the responsibility and offer solutions for their own health,” said Sajiv Menon, Business Head – Bio & Nutra, Parry Nutraceuticals.

The company’s wholly owned subsidiary US Nutraceuticals LLC headquartered in Orlando, Florida is a boutique company that has developed a number of creative solutions for good health which would soon be available in India.

The Murugappa Group is a market leader in diverse areas of business, including sugar, farm inputs, fertilizers, plantations, bio-products and nutraceuticals. Its manufacturing facilities spread across 13 locations in the country. It has also forged joint ventures with leading international companies like Cargill.