Patanjali has entered into a strategic alliance with 1mg, India’s digital healthcare platform to become their official online sales partner. In addition, it has also created a custom online store for Patanjali products on its platform www.1mg.com and 1mg mobile application. Patanjali will be making exclusive promotions to attract more customers to indulge in online purchase of its FMCG and Divya Pharmacy range of products. The announcement of the exclusive partnership was made by HH Baba Ramdev, founder and PP Acharya Balakrishna, CEO, Patanjali.
 
“Our mission is to provide the consumers with the best information, products and services for them to live healthier and better. As India's largest eHealth platform, we believe a strategic partnership with Patanjali creates a strong alliance to further the access and awareness of quality Ayurveda products and information,” stated Prashant Tandon, Founder & CEO at 1mg,
 
“Given the tremendous potential in Ayurveda, and Patanjali's leadership in making this a part of lifestyle and wellness for a lot of people in India, we are really excited to join the Patanjali family as a digital partner and look forward to growing this category together,” he added.
 
1mg is one of a kind healthcare platform which makes the most reliable healthcare facilities easily available to customers across various cities all over India. It has over 10 million app downloads and 25 million monthly visits and aims to revolutionize how a consumer finds the right healthcare professional for his needs.