Pfizer Consumer Healthcare has announced the launch of Centrum VitaMints, a great-tasting and easy-to-take multivitamin that offers consumers the essential nutrients they can enjoy like a mint, from Centrum, a brand they know and trust.

“Americans want to live well – they want to eat right and exercise often – however they are often short on the time needed to support an active, healthy lifestyle,” said Bahar Takhtehchian, lifestyle and wellness expert.

“By offering a multivitamin in a flavor many consumers love, Centrum VitaMints give consumers an on-the-go option they enjoy like a mint that helps support energy, immunity and metabolism.”

Centrum VitaMints is a refreshing and complete multivitamin that provides a more enjoyable experience for consumers to get essential nutrients, and joins other Centrum products to form one of the most comprehensive lines of multivitamins on the market.

“Pfizer Consumer Healthcare is committed to bringing a range of exciting new Centrum multivitamin formulas to market that seamlessly fit into Americans’ everyday lives, including Centrum VitaMints, a surprisingly and refreshing mint tasting multivitamin that breaks through in a category traditionally known for tablets and gummies,” said Robert Uccardi, director for Centrum, Pfizer Consumer Healthcare.

Centrum VitaMints in cool mint flavor is intended for adults, and includes such key nutrients as vitamins A, C, D and E, amongst others. Serving size is two minty chewables daily which can be taken with or without food or water.

Centrum VitaMints is sold in 60- and 120-count bottles.