Pfizer Consumer Healthcare, maker of Advil pain-relief products, launched a consumer campaign encouraging Americans to clean out their medicine cabinets and properly dispose of unwanted, expired and recalled products. A recent poll shows that nearly half of Americans do not always look at the expiration date on over-the-counter medications before taking them.

To help consumers replenish their medicine cabinets with a trusted and effective over-the-counter pain reliever, Pfizer is providing a coupon for a free bottle of Advil to the first 500,000 eligible people who register. Consumers can register for a coupon for a free bottle by visiting www.MedicineCabinetSafety.com. Pfizer is also partnering with Suzy Cohen, RPh, author of "The 24-Hour Pharmacist" to offer essential tips on medicine cabinet safety.

"This campaign encourages people to take a few simple steps to help ensure the safety of everyone in their household. We all need to de-clutter and clean out our medicine cabinets," says Dr Cohen. Below are five important medicine cabinet safety tips:

Advil is the leading over-the-counter ibuprofen pain reliever and is one of the top five selling over-the-counter brands in the United States.