Chronicle Pharmabiz, the country's only comprehensive pharmaceutical news magazine, has been chosen exclusive official media of the Indian Pharmaceutical Congress (IPC) for the second consecutive time. The media group, iPharma India Limited, has already signed the exclusive tie-up with the 55th IPC Chennai Secretariat for the Indian Pharmaceutical Congress 2003 to be held on December 19 – 21, at Chennai. Chronicle Pharmabiz was the exclusive official media for the 54th IPC held in Pune in 2002.
The theme of the Congress, 'Pharmacy, Medicine Management and the National Health Policy', has been selected this time as it aptly represents the current healthcare scenario of the country. Over the three days workshop, symposia, lectures and presentations, eminent speakers as well as leaders of the pharma profession will deliberate on the theme.
With this exclusive media partnership, Chronicle Pharmabiz would provide sustained editorial and promotional coverage using its wide circulation among the pharmaceutical and allied community both national and international. Apart from this, Chronicle Pharmabiz has also been authorized to plan and design media campaign for the national event.
During the Conference, Chronicle Pharmabiz will update the audience and participants on the scientific presentations and exhibition reports through IPC BIZ, the popular IPC newsletter, on each day of the event.
The dedicated pharma publication group, this time, would also use its tie-ups with international events like CPhI, Bio IT World, etc. as platforms to promote the event to captivate international audience for the country's premium pharma event, informed P A Francis, CEO & Editor, Pharmabiz.
According to Dr B Suresh, secretary, Local Organising Committee, IPC, it was very clear that the media association with Chronicle Pharmabiz had reflected greatly in the never-before success of 54th IPC, Pune. This time also, it would repeat with the special arrangement with this pharma publication group. With the tie-up, the 55th IPC is going to benefit in several ways. Chronicle Pharmabiz, as a an authentic media into the Indian pharmaceutical industry and Indian Pharmaceutical Congress as the premier national event of the sector, it is going to be an ideal combination of two competent institutions coming together to disseminate the message of the event to the entire community. "While Chennai has hosted this prestigious event four times in the past, this year's Congress aims to be a milestone for pharmaceutical profession for years to come," added Suresh.