Pune-based online insurance start-up, PolicyAdvisor.in has launched its second online health insurance tool for Indian consumers after the launch of its online term advisor tool a month back. The online health insurance tool helps customers to check if they need health insurance and how much insurance cover they need before they compare and buy health insurance online. The advisor tool addresses a key pain point of majority of customers who are confused about how to start their health insurance research online. It's a free insurance tool optimized for smart phones and desktop users.
Sunmatic Technologies has launched their second “Online Health Advisor Tool” on its portal policyadvisor.in. The one of its kind tool will help users get the right answers related to their health insurance need online in less than 3 minutes. The tool has been developed in-house and uses a sophisticated algorithm based on user inputs. The tool is freely accessible from desktop, tablets as well as mobile phones.
According to Sugeesh Sugathan, Co-Founder & COO, “We receive 100s of enquiry on our website daily of people looking for the right Health insurance plan and enquiries related to how much health insurance cover they should go for. We saw a major pain point here and started the process to find a solution which could be useful to a large section of users. The tool has been a result of thorough research, our own experiences, help from industry experts & user feedbacks. The biggest pain point of customers is how to arrive on the right health insurance cover. On the internet, there is a lot of information and articles on how to calculate your exact Health Insurance need, but there are hardly any sites that analyse the actual need of customers. Customers start their search with Google and other search engines and finally re-directed on different website links each giving information on articles/blogs etc and most of the customers get confused”.
He adds “Customers today wants to do their research online rather than depending on the traditional channel like speaking to Agents/Brokers. Our advisor tool is developed to help customers in their research before they start comparing health insurance products online.”
“This is the beta version of the product and we will keep improving the tool for giving more insights and helpful information to customers going forward. We started with a question “Why people do not buy health insurance even after showing interest in a Health plan”. We did our research, spoke to many customers and realized the customer pain point”, explains Krishan Dwivedi, Founder & CEO. “We are doubly excited as this is our second online product launch and the feedback from our customers and insurance industry has been very encouraging. A perfect welcome gift to all insurance customers for the new year.”