PuraCap Pharmaceutical LLC, an emerging, fully-integrated pharmaceutical company, enters a national, strategic partnership with California-based Niche Products, Inc.

Under the terms of the agreement, Niche will provide sales and marketing support for the PuraCap OTC and private label product line, PuraVation Pharmaceuticals, Inc., to all retail customers in North America.

“At this critical juncture in our growth, we need the experienced Niche Products team to provide strategic marketing support and to penetrate the retail market place with their accomplished sales professionals,” quoted Jeff Thomas, chief commercial officer, PuraCap Pharmaceutical. Niche products president Eric Schick stated, “We are looking forward to our alliance and partnership with PuraVation Pharmaceuticals. The addition of the PuraCap impressive softgel and solid form private label capabilities in the OTC healthcare market builds on our private label heritage at Niche Products. PuraCap provides a much needed low cost, large scale and high quality alternative to the retail community.”

"We are extremely pleased to have the Niche Products represent us as we launch PuraVation Pharmaceuticals to our retail customers," commented Dahai Guo, CEO, PuraCap Pharmaceuticals. “The Niche agreement represents yet another milestone in our corporate growth.”