Sobi, a specialty life sciences company dedicated to rare diseases, has selected Veeva Commercial Cloud to support its global commercial organization across sales, marketing, and medical. A complete solution, Veeva Commercial Cloud brings together customer data, multichannel interactions, and compliant content to provide a comprehensive view of customers for more efficient and effective commercial execution.

Veeva Commercial Cloud includes Veeva CRM to orchestrate customer engagement across channels, Veeva Vault PromoMats for promotional materials management, Veeva Network customer master data management software, and Veeva OpenData for customer data. It all works in concert to enable timely, compliant, and personalized customer interactions.

Sobi joins a growing list of life sciences companies, including Kythera, Medac Pharma, and Keryx, in establishing end-to-end commercial operations with Veeva Commercial Cloud. With a new foundation, companies are uniting customer interactions across channels, enabling a holistic commercial strategy based on a complete customer view – including crucial data on preferences and behavior. This insight allows companies to coordinate ongoing communications, whether in person or through digital channels.

“New channels of communication are empowering life sciences companies to more effectively engage customers and key stakeholders,” said Eric Newmark, programme director at IDC Health Insights. “Advanced cloud technology, integrated commercial platforms, and higher customer quality data are enabling more orchestrated multichannel customer communication that will usher in a new wave of transformation separating the leaders from the laggards.”

Sobi is leveraging Veeva OpenData, the newest addition to Veeva Commercial Cloud, in the UK and France. Veeva OpenData is a new approach to customer reference data for life sciences that is open, easy, and global. It provides comprehensive healthcare professional (HCP), healthcare organization (HCO), and affiliations data across major markets with consistent standards for quality and service. Customer records are continuously updated from authoritative industry sources for the best and most timely information, including digital profile data crucial to today’s multichannel engagement. The highest standards of quality and completeness are ensured through rigorous, automated, and steward-led validation. Veeva OpenData removes traditional data barriers by making it easy for companies to access and maximize their customer data with a large and growing partner ecosystem.

Veeva Systems Inc. is a leader in cloud-based software for the global life sciences industry.