SOTC Trade Fair Tours, a fully owned subsidiary of Kuoni Travel Holdings, Switzerland, and one of the largest travel companies in the world, has tied up with Pharmabiz for the promotion of international events such as ACHEMA 2003, CPhI China 2003, Chemspec 2003, Medica, HospiMedica, Thailand, and CPhI Worldwide 2003.

To excel in a competitive world, Indian entrepreneurs have started visiting and even exhibiting at international trade fairs, not just to get exposure to the latest industry related trends, but also showcase India's strengths in providing affordable technology and processes to the developing world.

Pharmabiz has been proactively promoting international trade fairs by participating in them and also by bringing out special features on the trade fair that are distributed to visitors. These Event Specials also help keep those back home updated on global trends and allows their messages to be carried to the trade fair visitors.

With this tie-up, Chronicle Pharmabiz, India's most comprehensive pharma news weekly, and Pharmabiz Hospital Review, the country's only fortnightly newspaper for hospital sector, hopes to facilitate an interaction between SOTC and the industry stakeholders, thus providing them with a wider range of options for their business trips to international events.

Signing this exclusive agreement, P Srinivas, business unit head, SOTC Trade Fair Tours, said "SOTC plans to redefine travel for the Indian trade fair visitor through an emphasis on professionalism, reliability, best value for money, quality and fairness in business. We are confident that the Pharmabiz' unmatched penetration and credibility in the pharma, healthcare and allied sectors will be useful in carrying our message to all concerned."

Announcing the strategic association with SOTC, P A Francis, editor and CEO, iPharma India Limited, said, "We are happy to endorse the services of SOTC, the premier business travel company, among the industry stakeholders including exhibitors, visitors and event promoters worldwide."

SOTC Trade Fair Tours has an extensive distribution network of over 100 sales offices across India and has trade promotion tie-ups with industry associations like CHEMEXCIL, TAI, IGCC, MCCI, etc. SOTC's strong presence abroad brings with it many logistical advantages and unmatched bargaining power, all of which translate to added benefits to the traveler. In the past SOTC has successfully operated tours for fairs like ChemSpec, CPhI, ANUGA, ITMA, InterPack etc.

For details contact tradefairs@kuoniindia.com