United Drug plc (Group), a leading international provider of healthcare services, has reached an agreement to acquire the healthcare multi-channel marketing, call centre and sample management businesses from Medical Communications Group Inc. (MCG), for a total consideration of CAD$15.5m [c€11.2m].

The deal is expected to complete within the next six weeks, subject to the fulfillment of usual closing considerations.

Commenting on the announcement, Liam FitzGerald, chief executive of United Drug said, “The acquisition of MCG is another example of United Drug bolting on complementary businesses to build scale, where we already have an existing market presence. MCG has established a reputation over many years as a highly innovative provider of promotional services and the MCG expertise in multi-channel marketing complements the field based capabilities of Pharmexx. With our combined resources and expertise we look forward to building a market leading service offering in Canada.”

MCG is a leading multi-channel healthcare marketing business headquartered in Montreal, which provides outsourced services to over 60 pharmaceutical and healthcare companies in Canada.

United Drug is a leading international provider of services to healthcare manufacturers and pharmaceutical retailers, with operations in over 20 countries including the US, UK, Ireland, Germany, the Netherlands and Belgium.