ValueCentric, one of the leading provider of on-demand data management and performance analytics to the pharmaceutical industry, announced that the company would provide supply chain measurements to Dr Reddy's Laboratories Limited (DRL).

DRL will use ValueCentric's platform, ValueTrak to increase product visibility throughout its supply chain, improve sales forecasting, and enhance marketing programmes and financial management.

Announcing this, Dave Janca, founder and CEO of ValueCentric commented "We are pleased to include Dr Reddy's among our world-class customers, and we are confident that the comprehensive ValueTrak application will closely align with DRL's aggressive growth plans".

Janca said 'ValueTrak will allow Dr Reddy's to more effectively utilise data made available to them from their customers through real-time Electronic Data Interchange (EDI) transactions. These transactions include the ability to view Sales and Inventory at the Distribution Centre and Outlet levels as well as review incoming orders for allocation and shipment. The EDI data is converted into critical information such as current service levels, lost sales status, open order quantities, days on hand (DOH) metrics, actual versus forecasted sales".

Jeanmarie Dunk, vice president of sales operations at Dr Reddy said "By utilising the data made available to us in ValueTrak in near real-time we plan to achieve a positive return on investment through immediate improved control over our product movement and inventories. ValueTrak will help us to re-direct sales force alignment and related marketing efforts, in addition to improved financial results resulting from more strategic product analysis and placement"

'ValueCentric continues to extend the ValueTrak platform, including recent enhancements such as Class of Trade and Ad Hoc Reporting modules. We are committed to providing world-class analytical data services available in the pharmaceutical industry through ValueTrak's secure and Sarbanes-Oxley compliant data services, on-demand environment that offers infrastructure savings, rapid implementation, seamless upgrades and real-time data management,' Janca added.

ValueCentric, through its secure, Sarbanes-Oxley compliant hosted data service, analyses manufacturers' sales, inventory, service levels and supply chain data. Currently it provides data analysis services to AstraZeneca, P&G Pharmaceuticals, Johnson & Johnson and other leading phamra companies in the world.