WestBridge Capital Partners along with marquee investors from the life sciences, technology and financial services industries including three Emeritus Chairmen of leading global pharmaceutical companies, announced an investment of US $10.25 million in Series C equity financing in New Jersey based marketRx Inc.

marketRx is a leading provider of sales force effectiveness and marketing effectiveness solutions to pharmaceutical companies. WestBridge is a leading US-India venture capital firm with US $140 million under management. WestBridge will play a key role, assisting marketRx in leveraging India’s talent pool with analytical and statistical capabilities, giving the firm a strategic competitive edge.

Sumir Chadha, Senior Managing Director of WestBridge Capital Partners and Rick Braddock, Chairman, priceline.com will join the board of marketRx. The funds received will be used for sales and business development activities, new product initiatives and geographical expansion.

marketRx is a marketing informatics company that provides innovative software-based products and services to pharmaceutical, biotechnology and medical device manufacturers worldwide. marketRx combines extensive brand marketing knowledge with proprietary analytical models and world-class information technology. The Indian operations began in June 2003 and is growing to become a key delivery hub for marketRx. Based in Delhi, the Indian operations will have employees working on product development, and advanced analytics and marketing services delivery. In a short span the company, has been able to create a center of excellence for advanced analytics based sales and marketing services, that are unique in their contribution to customer topline. marketRx has taken the lead on deploying Indian talent for next generation higher value services.