Xanodyne Pharmacal Inc has launched nationwide the unique, non-prescription stimulant product Lucidex (enteric coated caffeine, 100mg). Only Lucidex, with its patent-pending Stomach Avoidance System, (SAS) technology, helps restore mental alertness while being "stomach safe." The product was invented by a highly regarded pain management specialist at the Memorial Sloan Kettering Cancer Center based on his experience treating cancer patients. Excessive fatigue and drowsiness can be a debilitating consequence of chronic illness (e.g. cancer, MS, fibromyalgia) or a distressing side effect of treatment (such as treatment with morphine, benzodiazepines or anti- depressants). The Lucidex SAS technology ensures that the enteric coated caffeine tablet passes completely through the stomach before quickly dissolving in the intestine. Lucidex eliminates local stomach irritation problems common to many caffeine products available today. Lucidex is indicated to relieve fatigue and drowsiness.
Until now, physicians recognized the proven stimulant benefits of caffeine but many have avoided using caffeine due to concerns about possible upper gastrointestinal irritation problems. The medical literature has an abundance of publications by leading medical experts endorsing the use of caffeine as an effective stimulant before resorting to controlled-substance prescription stimulants such as methylphenidate (Ritalin). Lucidex will be available in pharmacies, major grocery stores and from http://www.drugstore.com in packages of 24 and 120 tablets. A significant professional marketing and sales campaign is being implemented, including physician education via Xanodyne's sales force. The national program will also feature infomercials on CNBC and The Health Network, medical journal advertising, direct mail to key physicians, promotions at major medical meetings, and a special $1.50 direct-to-consumer rebate.
Lucidex (enteric coated caffeine, 100mg) is the only product to provide:
* The clinically proven stimulant benefits of caffeine and
* Stomach safety due to the SAS enteric coating technology and
* A unique, easy-to-swallow 100mg professional strength tablet (the smallest tablet on the market) designed to allow physicians to tailor the exact dose needed for each patient
"Xanodyne is proud to introduce this unique and effective product," said Stefan Antonsson, President of Xanodyne. "Lucidex is the only product designed to deliver the proven stimulant benefits of caffeine to counteract unwanted drowsiness and fatigue in a stomach safe formulation."