Aimed at Indian consumers suffering from tech and posture related neck and shoulder pains due to busy but sedentary lifestyles in India, Tiger Balm Neck and Shoulder Rub was officially launched in Mumbai today after its successful experience with consumers in the USA and Singapore by A K Han, Executive Director of Haw Par Corporation and Mukesh Tiwary, Senior VP, Marketing, Alkem Healthcare.

Alkem is the exclusive distributor of the Tiger Balm range of products in India. The Tiger Balm Neck and Shoulder Rub balm is available across leading pharmacies, supermarkets and popular online portals like Net Med, Amazon, 1 mg.com. Priced at Rs.99 for 30 gm and at Rs.149 for 50 gm, Tiger Balm Neck and Shoulder Rub is all set to become a permanent fixture in Indian life, just like Tiger Balm has been for decades.   

Commenting on the occasion, A K Han, Executive Director of Haw Par Corporation said, “With a young and forward-looking population in India where the Tiger Balm brand name is already established, it is only natural and logical that we introduce our next new product — Tiger Balm Neck & Shoulder Rub. We believe the timing is right and this product will appeal to the young and tech-savvy consumers in India looking to relieve their neck and shoulder pains.”

Mukesh Tiwary, Senior VP, Marketing and Sales, Alkem Healthcare, said “It’s a matter of great pride for us to share the stage with Haw Par Corporation on the launch of the Tiger Balm Neck and Shoulder Rub. Tiger Balm has been an important part of millions of Indian households. Indians have been looking for a solution to their long-standing problem of aching necks and shoulders and we are sure this is just what they need. As distributors, we will ensure it reaches the farthest corners of the country where Tiger Balm is already a household name”

Created and manufactured by Tiger Balm-brand specialising in providing quality products for relief of aches and pains for almost a century, Tiger Balm Neck and Shoulder Rub is specially formulated for the relief of neck and shoulder pains.

The formulation is Ayurvedic and offers an alternative herbal solution for restoring holistic balance to a hectic lifestyle. The water-based cream is rapidly absorbed by the skin and gives a clean feel, while the lavender fragrance makes it socially acceptable for use anytime, anywhere. The easy-to-carry pocket-sized tube (30gm and 50gm) fits neatly into handbags and briefcases and let you dispense the cream with no fuss in the office or on the go. Already popular with consumers in many other countries: Tiger Balm Neck & Shoulder Rub has been launched in countries such as the USA, Germany, France, Australia, UAE, Singapore, China and others, and proven popular with consumers.

According to Forrester, India’s billion plus mobile phone subscriber base is set to keep pace with the world’s mobile phone penetration of 70% by 2022. More and more jobs require professionals spending long hours on their computers and mobile devices. All these factors have brought about an “epidemic” of tech-related ailments such as text neck, gamer neck and iPosture.