Cirrius Pharma CRM Digital Platform on Microsoft Azure has been adopted by leading pharmaceutical companies such as Cipla, Ranbaxy and Biocon for enabling multi-channel digitization of medical engagements.

The platform rides on three components, the base CRM platform, closed loop marketing and the Phyzii engagement platform that fuels effective interactions between pharmaceutical companies and their network of medical reps, physicians, patients and the supply chain.

The Cirrius Pharma CRM that digitally enables the pharma and life sciences companies, runs on Azure in the Microsoft cloud and is available on Windows, iOS and Android mobile platforms. More than 50 per cent of the large pharma and life sciences enterprises have created their digital lounges to engage, transact and service over 1,00,000 users consisting of medical reps, physicians and other elements of their ecosystem on the Cirrius platform across 20 countries.

“We enable pharma companies to help them improve their engagements with their medical representatives, physicians and patients by using pharma CRM platform and creative digital content creation. The platform agnostic and open capabilities of Azure allow us to focus on strengthening the content and quality of stakeholder engagement while rendering across devices and platforms is facilitated by Azure. The analytics capabilities in Azure further help us derive meaningful insights”, said Kapil Kuwelker, founder & CEO, Cirrius Technologies.

Subscribers of the Cirrius Pharma CRM Digital Platform see a digital transformation in their engagements. Medical reps are now more productive and effective. Coverage of physicians goes up to more than 90 per cent. Clinic effectiveness is significantly higher with rich interactive content being detailed to the physician. Physician engagements are at an all-time high with 60 per cent physicians engaging on Phyzii. The  decision making capability based on analytics coming from various products on the platform lead to quick and informed decisions.

According to Srikanth Karnakota, director – Server and Cloud Business, Microsoft India, “The platform underscores Microsoft’s commitment to consistently evolve and deliver quality solutions using technology to our customers.  Cirrius is leveraging Microsoft Azure to bring the pharma companies closer to physicians and helping them stay up to date with the latest cloud technology.”

Microsoft Azure is an open and flexible cloud platform that enables customers to quickly build, deploy and manage applications across a global network of Microsoft-managed data centres. The platform today hosts large-scale mission-critical applications for businesses across verticals, with seamless integration with existing infrastructure and financially backed SLAs.