Dr Reddy’s Laboratories has selected Polycom Inc.’s Polycom Immersive Video collaboration solutions including the Polycom RealPresence Experience (RPX) to enable executives and employees across two major corporate offices in Hyderabad, India and Bridgerwater, USA to collaborate face-to-face via secure high-definition video. The company’s smaller offices, manufacturing units, and research and development facilities dispersed across the globe will also benefit from the roll-out of the video collaboration solutions.

“Our company’s global demand for instant communication across distances, particularly between R&D teams to make decisions quickly, meant that we required more effective and efficient ways to collaborate. With Polycom video, we are getting the most comprehensive UC infrastructure that meets our needs to deliver wide-scale communications across the company, enabling our research and technical teams to meet across any distance and collaborate securely and instantly for vital consultation and decision-making,” said Atanu Roy, chief technical officer, Dr Reddy’s.

As a part of its initiative to improve its business process, Dr Reddy’s has deployed several Polycom solutions. This includes two Polycom RPX immersive telepresence solutions in its Hyderabad and Bridgewater, New Jersey corporate centres, fitted with document cameras to display samples of drugs and generics for real-time inspections with FDA officials, product reviews with co-workers, and sample showcases for buyers.

To expedite senior level decision making between the US and India and to reduce the time and cost of frequent travel, the company has adopted Polycom RealPresence Immersive (RPX 200) series, a fully immersive video experience with an all-inclusive meeting space that brings HD video, audio, and content-sharing to a cinematic video wall.

The implementation of Polycom RealPresence Mobile video solutions across iOS and Android smart phones and tablet devices will enable senior level executives to join critical internal meetings from anywhere while on the move.

“Video collaboration is the anytime access solution for speedy decision-making and shortened time to market With Polycom’s high-definition video collaboration and advanced content-sharing capabilities, the true-to-life immersive video collaboration makes all the difference in making team meetings highly effective,” said Alok Anand, head of Marketing, India & SAARC, Polycom.

To deliver the complete end-to-end video collaboration solution as per Dr Reddy’s requirement, Polycom had teamed with HP and is working with a wide range of UC solutions, including Microsoft Lync, which the company looks to apply in future.

Dr Reddy’s is also planning to implement additional immersive, room, and mobile video solutions and to introduce video collaboration at manufacturing facilities to enable R&D teams to liaise more quickly and efficiently in formulating new drugs and generics, and obtaining approvals from authorities. On the whole Dr. Reddy’s is embarking on creating a new video work culture.