HealthCare at Home (HCH) India, a joint venture between the Burman family, the promoters of Dabur Group and founders of Health Care At Home, UK is slating a Rs. 100 crore investment for its pan-India expansion. The company is looking to develop new services like creating an intensive care unit environment at home and also enable child birthing at home among other initiatives. In an effort to support its expansion, the company will increase its team strength to 1,000 from the current 600 by the end of this year.
According to Vivek Srivastava, co-founder and CEO, HealthCare at Home India, nearly, Rs. 100 crore investment is envisaged to have a pan-India presence, develop new service lines, expand market, among other efforts.
According to PricewaterhouseCoopers (PwC), India’s healthcare market is worth $2 billion. “Of the total healthcare market, globally home care holds 3-6 per cent. If we only take 3 per cent of the market as the home care market in 2020, then it could be valued at US$ 8.4 billion. Even if that market hits half the size, still it will be a huge market”, added Srivastava.
The company recently started Care Connect Program, a first-of-its-kind engagement to train the nursing community in various facets of healthcare delivery across India. “Home healthcare services is four years in India and 25 years globally. There is ample scope for growth. Since 2013, we have been associated with 3.5 lakh patients. This indicates the importance of this service. Much of our growth is driven from Delhi and NCR. The total workforce is expected to be 1,000 by this year end”, Dr. Gaurav Thukral, senior vice president and business unit head at HealthCare at Home India told Pharmabiz in a telecon.
Having already trained 1,200 nurses across Mumbai, Rajasthan, Punjab and Delhi NCR, the company is now looking to train 300 more across Bengaluru. Organized home healthcare is fast catching up going by the convenience of shifting a patient from hospital where all care modalities could be continued in a home environment, added Dr. Thukral.
The company has teamed up with Columbia Asia Hospital Bengaluru and Manipal Hospital Jaipur to set up setting-up ICU at home to offer cardiac care, oncology services, post surgery support and pulmonology assistance. These enable clinical improvement outside a hospital setting, he noted.
“Bengaluru market hold immense promise going by the existing hospitals. We have embarked on a training nurses to enhance their inherent technical skill and avenues of employability in the sector. We are working to address concerns relating to clinical quality, excellence in medical care related, patient safety and satisfaction, corrective and preventive actions to ensure protocol led healthcare delivery which requires internal and external surveillance audits”, said Dr. Thukral.