India holds promising growth prospects for non-invasive patient monitoring devices. The country’s healthcare sector recognizes the need for such technologies that help their clinicians get the best results, the first time, said Joe Kiani, founder and CEO, Masimo.
 
With a large population and a burgeoning demand for an improved quality of life including safe, high-quality healthcare, India continues to be a focus market for us. The company is working to increase its market share from the current 5 per cent to around 40-50 per cent over the next few years, he added.
 
Currently, states of Tamil Nadu, Maharashtra and Andhra Pradesh are reporting increased use of Masimo devices like the pulse oximetry allowing non invasive and continuous monitoring of blood constituents, including total haemoglobin and oxygen content besides pulse rate, said the Masimo chief who was in India recently for the launch of Rad-97 Pulse-CO Oximeter and Next Generation SedLine Brain Function Monitoring in India.
 
Rad-97 features Measure-through Motion and Low Perfusion SET pulse oximetry. Studies have shown that it helps clinicians reduce severe retinopathy of prematurity in neonates and improve critical congenital heart disease (CCHD) screening in newborns. SedLine features four simultaneous EEG leads to enable continuous assessment of both sides of the brain, as well as a Density Spectral Array (DSA), an easy-to-interpret, high-resolution display of bi-hemispheric activity.
 
The company had also organised a roundtable of the CEOs of top healthcare providers in Bengaluru where experts pointed out the importance of non-invasive patient care devices that can stall unwarranted risks to patients in emergency care or during surgical interventions.
 
“We will continue to invest in India and strive to make our technologies and products accessible, as evidenced by the new Pulse-CO Oximeter and brain function monitor. The hospitals in India have indicated an increased awareness and commitment to patient safety requirements, said the Masimo chief.
 
Kiani who is also the founder of Patient Safety Movement , a not-for-profit initiative which works towards zero preventable deaths by 2020. This Movement has already roped in 1,600 hospitals around the world has now entered into a memorandum of understanding with 8 hospitals in Bengaluru including Narayana Health. The objective of the patient safety initiative is to reduce the number of injuries and fatalities related to adverse effects, such as infections and medication incidents, besides ensure total hygienic practices. The movement has saved 24,643 lives last year and is targeting to save 50,000 lives this year.

The 8 hospitals in Bengaluru which have signed the pact have agreed to work towards zero preventable deaths by implementing good patient care practices, he said.
 
“The government hospitals in India hold a huge opportunity to implement patient safety programmes. The patient inflow and disease burden mandate the need for safe healthcare practices in these facilities,” said Kiani.